Talking about animal research via social media

Understanding Animal Research London, England

Wednesday, Mar 4 from 10 am to 4 pm GMT

Overview

Learn how to use social media to talk about animal research by sharing learned experiences

Social media and myth busting

Aim of the day

During this workshop, we will explain how to use social media to talk about animal research. We will cover how to address this often controversial subject by creating engaging social media content and share our learned experiences. We will give you examples of how we use social to publicise exciting research stories and debunk common misconceptions found online.

Session information

This workshop is designed for communications professionals who are using social media to talk about the animal research their institutions carry out, fund, or support.

Social media is a fantastic way to share news however, as communication online becomes more commonplace, it's important that your content stands out in the crowd. We will look at how you can create animal research focused content that engages with your key audiences. We will cover core messages, tone of voice, and other factors that help keep your communications clear and transparent. We will also talk about how to respond to misinformation and conflict in an effective and professional manner.

Course notes and other supporting materials will be made available to participants online after the workshop.

Refreshments: Provided

UAR member organisations receive four free training places per year. These can be spread out across different sessions or you can send four people to one session.

For non-UAR members, the cost per person per session is £450 + VAT. If your organisation joins UAR within 3 months of the training session, this will be deducted from the first year’s membership fee.

Talking about animal research via social media Tickets, Wed, 4 Mar 2026 at 10:00 | Eventbrite